Depending on your situation, you could see the above statement ringing very true. In our fragile economy over the past several years, many of us have lost jobs, incomes, or have had our present income sliced substantially.
For the working class in this country, the scene has not been (and may not be) a pretty one.
I wrote about three of my workmates, people with great sales numbers and far reaching tenure, losing their jobs in a heartbeat, without warning. One minute there, the next minute gone. Like being taken out by Deniro and Pesci in Goodfellas.
If you’re a little worried about your employment, and looking over your shoulder, I’d say you have every right to be.
Instead of dealing with the constant worry, it’s better to know what can happen, and to plan ahead accordingly. With our world bringing technology to our doorstep faster and less expensively than ever before, it’s well within the realm of possibility to begin your own small business, and do it quickly and on the cheap.
Chris Guillebeau’s book The $100 Start Up is just the guide to show you what to do, and how to do it. It’s an important book for these volatile times that we live in.
I got to know Chris’ material through his website, The Art of Non-Conformity. I will admit I only bothered reading because I thought of myself as a pretty rebellious non-conformist in middle and high school. The title appealed to me.
But once I dug in, I discovered some great content on travel, business, entrepreneurship, and, well, non-conformity.
And Chris gives most of it away for free.
The book is no different than the site, really, quality content in an easy to read format. Chris does reference his own experience within the book, but what is most interesting to me (and will be to you) are the examples he cites of other individuals starting and growing micro-businesses that have replaced an income from a job.
And a good number of them were started for $100 or less.
Is it easy to run a business when you’re used to collecting a paycheck? No it’s damn hard, especially at the outset. It may take more work than you’ve ever done before.
But you can’t ignore the facts. Jobs are gone, folks. And they’re not coming back. If for some reason you lose yours, what would you rather do? Start something on your own, or send out resumes for a year, hoping you draw attention to yourself for your experience?
As a disclaimer, I will tell you: I like the company I work for, love my colleagues, and expect to be there for a while and collect my retirement checks when I’m done.
But life doesn’t work out the way we plan sometimes. I recommend Chris’ book because it gives me a certain level of comfort knowing that if those plans don’t work out, I don’t have to stress. I can relax.
Chris’ words say it best: The central message of the book is that the skills (and the money) you already have are all you need. You don’t need an MBA. You don’t need to beg the bank for money. You don’t need to write a 60-page business plan that no one will ever read.
To start a business, you just need a product or service, a group of people willing to buy it, and a way to get paid. That’s it! Focus on these three things exclusively.
Win a copy of the book
Here at the site, I’d like to giveaway one free copy of the $100 Startup to one of our readers. To be eligible to win, all you have to do is leave a comment at the end of the post, and share the post on either Facebook or Twitter (or both). I will pick a random winner by 5/31. Just be sure to leave a valid email with a comment so I can get your shipping address in case you’re the lucky winner!