Our nation has a happiness fetish…much of economic misery we see today is due to the unbridled pursuit of bigger houses, fancier cars, and more exorbitant trips. The lure of consumer culture and an obsession with more is precisely what keeps so many from contentment – Alexander Green, Beyond Wealth.
In the last post, I spent time imploring my kids to cut their own path. To not mindlessly follow the siren song of excessive consumerism – which is an advanced skill for many Americans. But how, you may say. How do we go without the necessities of life?
Well, you can start with the realization that they’re really not necessities at all. Just part of this overly comfy, cozy world that you’ve grown accustomed to.
I stated that my grandparents’ generation had it far tougher than we do presently, and they “made do”. Our country is far richer and loaded with more opportunity now than in their day. That statement proved to be a lightning rod, prompting one commenter to label my post propaganda and a “total load of crap”.
Here’s the real propaganda: Marketing geniuses are at work 24/7 to separate you from ALL of your money, to convince you that happiness is found with things, and not with people or shared experience.
I will, no doubt, be taken to task for comparing the sophisticated modern American to Depression era immigrants in taste and consumption. That’s the way it goes. I grew up observing these amazing people as happy and satisfied, and not deprived. I figure if they can do it, we can to.
Don’t they look happy? My grandparents at our wedding, with my Uncle Mario (standing). Exemplified success without needless luxury.
So, kids, if I haven’t lost you yet, put down the iPod, and read along. I have a list for you (it’s the format web readers like the most) that you will enjoy looking at.
Disclaimer: First and foremost, nobody’s perfect. We’re human. I can still be tempted by the latest and greatest, just like everybody else. And I am not deprived by any definition. In my house there is an opulent new (albeit small) kitchen. I like expensive beer/wine, typically spend summer weekends in a boat on a lake, and I’ve grown enamored with the heated leather seats in my wife’s VW. Yes, I’m a little fancy.
With that said, here’s a few things that your average neighbor deems absolutely necessary, but your great grandparents’ generation would see as frivolous and pointless:
1. Oversized House / Oversized Mortgage – This may not be much of an issue, as it seems more and more people are smartening up and realizing they don’t need a 4000 square foot house with 2 fireplaces and a hot tub. And you have the great experience of growing up in 1,200 square feet and being creative with your space. You also spent time growing up in your great grandparents’ house, a modest brick ranch that they built and (gasp!) paid cash for. While it’s not entirely possible to pay cash for a house these days, you can still do yourself a favor by thinking “small house/big down payment”. You’ll thank yourself when you’re sending a tiny payment to the bank each month, instead of taking out a loan to pay down your loan.
2. Luxury Car. Or A Massive Car Payment – My grandparents were immigrants with little education. But they never drove or owned a car, preferring to take public transportation or, believe this, actually WALKING to get to where they had to go. I know, crazy right? But think of the thousands of dollars they saved never paying for gas, insurance, maintenance, or a ridiculous monthly obligation to the bank. Looking smart now, aren’t they?
In this life, massive car payments are NOT a requirement, despite what you’ll hear. At 18, I bought my first car with $1,000 cash, and although I’ve done the payment thing since then, the trick is to keep it small and then keep driving your car without the payment.
And those BMWs and Mercedes that everyone is fooled into thinking are the best cars? Mostly bought on credit by people that can’t afford them. Trust your Dad on this one. The Chevy, Honda or Ford does most of the same things. Cars = transportation (not status). Period. Point A to Point B.
3. Gigantic TV with 10,000 Premium Cable Channels – One of the advantages to owning a small house is the lack of room to squeeze a 92 inch television screen. Which to me, is a good thing. Do I really need any more incentive to sit on my lazy ass?
Again, this is American over consumption at its finest. Kids, its totally unnecessary to own a TV that can crush and kill you if it tips over at an inopportune time. Don’t bother. And that $200 monthly to the cable company for the privilege of watching multiple channels filled with garbage? If you must have cable, at the very least don’t subscribe to 300 channels and become a couch crashing sloth. The “premium” service is a premium rip-off.
4. All The Latest Gadgets – Yup, I know you love your iPods and the laptop (both of which are becoming old-school themselves). But when the iPad 10 comes out and dopes are standing in line at midnight to get one, I know you won’t be one of them, because you will have read this. The new will be obsolete in no time at all. Repeat after me: The latest and greatest is a scam. I can be perfectly happy paying much less money for last year’s model.
There. That felt good, didn’t it?
5. Restaurant Take Out – Here’s another disclaimer: I love restaurants. My grandparents’ owned two, and I grew up and worked in one for decades. I like going to restaurants now. But what I can’t fathom is getting lunch at a restaurant every day. That’s at least a couple thousand dollars out of your pocket at year’s end. Sweet!
At my office, I garnered the nickname “Joey Leftovers”. You probably know why. Because I was bringing my lunch from home. Every. Single. Day. Will I occasionally take a trip to my favorite import store to grab a nice Italian American lunch? Absolutely! However, it’s a treat. Not a daily requirement.
Give me all your money
6. Fancy Coffee – This one could fall under restaurant take-out, but I feel it deserves its own category. Again, I like fancy coffee. My grandmother always made it. But she would have keeled over if she ever had to go to Starbucks and pay $7 a cup for it! I highlight this just to show you how ridiculous that price looks. Starbucks has great product. It’s not that good.
You can make great coffee at home for pennies a cup. You don’t need a mortgage to support your caffeine habit. Baristas should be lonely once in a while. Make your coffee at home!!!!
7. Outrageous Vacations – After sending my daughter on a school trip to Italy, I had second thoughts on including this one. However, that trip was a deal (and an opportunity) that could not be passed up. In the age of Facebook, it certainly seems that we are all trying to “one up” each other when it comes to our luxury vacations. That’s where things get dangerous. The keeping up with the Joneses mentality.
Kids, I think you should travel. See as much of the world as you can. And keep going to your favorite beaches long after your parents prefer to stay home in the rocking chair.
But here’s something to think about. Nonna and Pop went back to Italy – once. As far as I know, it may have been their only vacation in 60 years. And I don’t think the lack of vacations really mattered to them. Do travel, but know it is a luxury and a privilege when you do so.
8. Convenience – There are many other facets of luxury that your great grandparents had no or little use for. They worked their asses off, so a gym membership wasn’t required. Nonna used the clothes dryer more as an end table than a dryer (she preferred drying racks). And there was no recreational shopping. Unless it was at the aforementioned import store and she decided to splurge on cheese.
There were a myriad of ways they shunned convenience, and that’s not necessarily a bad thing. Making a practice of that will save you money, keep things simple, and make you happy. Advancements are cool in terms of medicine and technology, but don’t make your life so convenient that you never have to actually move to change a channel or turn off a light.
They did many things the hard way. Once upon a time, that’s what the American dream was all about.
OK, fire away. I know I’ve pushed some buttons here, especially if you’re what I like to call a “new-schooler”. Am I right? Have we become too fancy and accustomed to luxury? Or am I stuck in the Dark Ages, with not the sharpest torch in the shed? Start a conversation in the comments section.